Amazon Prime Day 2020 Is Set For Oct 13 To 14


After months of delay due to the pandemic, the highly anticipated Amazon Prime Day is finally here. Now what?

It's official. Amazon Prime Day 2020 will be Oct. 13-14.


After delaying the annual Black Friday-like sale amid the coronavirus pandemic, Amazon confirmed the dates and details of the shopping event early Monday. Several early Prime Day deals are now available, including what the e-commerce giant calls its "biggest small business promotion."


Now through Oct. 12, Prime members who spend $10 on items sold by select small businesses on Amazon get a $10 credit to use on Prime Day on almost any product on the site including small businesses, which can be found on a new dedicated landing page with curated collections at


"We're really trying to put the spotlight and the energy of Prime Day behind these small businesses," said Jamil Ghani, vice president of Prime, in an interview with USA TODAY.


The credit is "fully funded" by Amazon, Ghani said, noting it is part of the company's $100 million commitment to support small businesses this Prime Day and throughout the holiday season.


Amazon started its annual summer sale in 2015 as a way to reward members of its Prime subscription program. Last year's event was 48 hours, an increase from 36 hours in 2019. 


Sales from the 2019 Prime Day event held in mid-July were higher than sales during 2018's Black Friday and Cyber Monday combined. Members worldwide purchased 175 million items during the two-day sale available only to subscribers of Amazon's Prime service, the company said.


*Source: USA TODAY

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